Retail is evolving, and running stores are increasingly looking for ways to offer a unique, science-backed customer experience. Ochy provides retailers with a powerful tool to differentiate themselves, build stronger relationships with runners, and ultimately increase conversion. Here’s how your store can start using Ochy today.
1. Advantages of Adopting Ochy into Your Point of Sale
1. Gait Analysis as a Precision Tool
Ochy brings science into the store. Instead of relying only on comfort or a runner’s self-perception, gait analysis offers precise biomechanical insights that uncover how each runner actually moves. These results allow you to use parameters such as foot strike, symmetry, pelvic drop and more to guide shoe recommendations. It’s not just about trying different pairs anymore—it’s about matching the right shoe to the runner’s biomechanics.
2. Objective & Data-Driven Recommendations
Traditionally, shoe selection can vary depending on the store assistant’s experience or subjective opinion. With Ochy, the process becomes standardized, science-backed, and objective. The analysis detects each runner’s specific needs and translates them into a clear recommendation. Instead of saying, “Try this,” you can confidently say, “This is what you need.” This shift elevates trust, enhances professionalism, and makes every recommendation consistent across staff members.
3. Gait Analysis as a New Revenue Stream
Offering gait analysis doesn’t just support shoe sales—it attracts runners into your store in the first place. Many come specifically to understand their running form, and once they experience the insights, they are more open to exploring new footwear options tailored to their needs. This positions your store as a destination for expertise, not just retail.
4. Turning Insights into Conversions
The deeper the customer engages with their gait results, the higher their intent to purchase. By involving them in the process—explaining their scores, showing the impact of shoe features on their running efficiency—you create a compelling sales journey. The outcome: higher engagement, stronger trust, and ultimately a higher conversion rate.
2. How to properly set up Ochy in-store
Getting started with Ochy is simple — all you need is a smartphone, a tablet, a monitor or a computer. The choice is yours.
On a treadmill: Perfect for indoor setups. A treadmill allows you to film gait analyses easily regardless of weather or space limitations.
On natural ground: If your store has enough space, you can let customers run on a short in-store track. Otherwise, simply use the sidewalk or the space just outside your shop.
Simple recording device: Use your smartphone or tablet — iOS and Android are fully supported.
Tripod or handheld: A tripod ensures stability, but Ochy works just as well if you hold the device steady while filming.
Results on large screen: Many retailers use Ochy’s web app to display customer’s analysis results on a larger screen, such as a monitor or TV. This instantly creates an impactful in-store experience, allowing customers to see their biomechanics data live and discuss results with your team.
3. How other stores use Ochy
Across the world, specialist running stores are embedding Ochy into their customer journey:
- adidas Berlin (DE) featured Ochy at their booth during the Berlin Marathon Expo, offering runners a unique experience with adidas’ shoe recommendation algorithm powered by real-time biomechanical analysis.
- Runners Need (UK) integrate Ochy to create a unique in-store testing experience, making customers feel like athletes in a biomechanics lab.
- Fleet Feet (US) expanded their customer offerings with Ochy’s gait analysis to provide a one-stop shop with running apparel, shoes, and form analysis for their customer base.
- Terre de Running (FR) uses Ochy as a sales support tool, enabling staff to rely on objective data to recommend the most suitable shoes while clearly differentiating themselves from competitors through an innovative customer experience.
- Skechers (APAC) uses our side-view gait analysis feature to personalize shoe fitting and improve customer satisfaction in their stores in the APAC region.
- Independent retailers are leveraging the technology to build long-term relationships with runners — every follow-up gait check becomes a reason for customers to return.
4. Different applications of Ochy
Ochy is not just about gait analysis. Retailers use the platform for:
- Our state of the art shoe recommendation engine.
- Shoe Recommendation based on efficiency — help runners pick the right shoe based on data, not guesswork.
- Upselling & differentiation — stand out from competitors by offering a biomechanics-powered shopping experience.
- Customer loyalty & CRM — build a database of running analyses that helps tailor future recommendations and marketing campaigns.
- Community engagement — organize gait-check days with local running clubs to bring new customers into your store.
5. Watch a short Demo.
Seeing is believing. If the above got you curious, see our product in this short demo video:
By bringing lab-grade biomechanics into your store, Ochy helps you:
- Differentiate your store from competitors
- Increase customer conversion and retention
- Build long-term loyalty with runners
Ochy is more than technology — it’s a new way to connect with runners.