Over the past few weeks, Ochy has been on the ground at some of Europe’s most iconic running events, working alongside leading brands to bring AI-powered gait analysis directly to runners.
From pre-race expos to global race activations, one thing became clear: runners are no longer just looking for products — they want understanding, personalization, and confidence.
Here’s a look at where we’ve been and how brands are using biomechanics to elevate the runner experience.
Paris — Hoka Semi de Paris (March 5–8)
At the HOKA Semi de Paris, we partnered with HOKA to introduce runners to a new way of understanding their movement.
Across the event, +300 runners completed a full gait analysis. Within seconds, they received clear, objective insights into their running form, helping them better understand how they move before race day.
This activation wasn’t just about analysis — it was about education and engagement, giving runners a reason to stop, interact, and connect with the brand in a meaningful way.
Barcelona — Hoka Barcelona Marathon (March 11–15)
In Barcelona, we continued our collaboration with HOKA, bringing the same AI-powered experience to an international audience.
A total of +300 analyses were performed during the event, showcasing how scalable and efficient gait analysis can be — even in high-traffic environments.
Runners were able to:
- Get analyzed instantly
- Understand key biomechanical patterns
- Leave with actionable insights they could immediately apply
For brands, this creates a powerful moment: turning foot traffic into high-value interaction.
Paris Marathon x ASICS (April 8–12)
At the Paris Marathon Expo, Ochy partnered with ASICS to deliver one of the most complete runner experiences to date.
Over the course of the event, +1000 gait analyses were completed, making it one of the most impactful activations so far.
What made this activation unique was the combination of:
- AI-powered gait analysis
- On-site podiatrists
- Personalized shoe recommendations
Runners didn’t just receive data — they received expert interpretation.
The presence of podiatrists added a deeper layer of analysis, combining:
- Clinical expertise
- Real-time biomechanical data
- Personalized advice
This created a hybrid experience where technology and human expertise worked side by side — giving runners a level of insight typically reserved for lab environments.
For brands, this is where things shift: from product selling to performance-driven guidance.
Vienna City Marathon x adidas (April 17–18)
At the Vienna Marathon, we teamed up with adidas to continue pushing the integration of biomechanics into the retail and event experience.
During the event, +200 runners completed a gait analysis, reinforcing the growing interest in data-driven running experiences.
Here, the emphasis was on connecting movement analysis with product discovery.
Runners could:
- Complete a gait analysis in seconds
- Better understand their running mechanics
- Get guided toward footwear that matched how they actually move
This creates a more objective and confident purchasing journey, reducing uncertainty and improving trust.
Stramilano x HOKA (April 29 - May 2)
Most recently, Ochy is being deployed by HOKA at Stramilano, further expanding the integration of AI-powered gait analysis across major European races.
This activation highlights an important shift: gait analysis is no longer a one-off experience — it’s becoming a repeatable, scalable format that brands can activate across multiple events and markets.
By embedding Ochy into Stramilano, HOKA continues to:
- Deliver personalized runner insights at scale
- Strengthen in-person engagement
- Create consistency across event activations
Wings for Life World Run (May 10)
Next stop: Wings for Life.
A global race with a unique format, continuing this series of events where we meet runners wherever they are.
What Stands Out
Across these past weeks, one thing remained consistent.
Different cities, different races — but the same level of curiosity, engagement, and attention from runners preparing for race day.
Being present in these moments offers a clear perspective on how runners approach their preparation — and how quickly understanding their movement can influence their choices.
From analysis to decision, everything happens in just a few minutes.